All SEO Practitioners know that great content attracts the better kind of links, and better links are powerful enhancers of a website’s search rankings. Enhanced visibility in turn drives targeted traffic skyward and, “in theory,” sales conversions grow. However, do they? The number one reason websites do not convert (or do not convert well) lies in the way we solve our patron’s problems.
MissionOp drives these powerful concepts home:
- You can’t fix what you can’t find;
- You can’t control what you can’t measure; and
- Tested knowledge gives decisive advantage.
MissionOp’s support process starts and ends with data mining and analysis. We believe that you MUST “always be testing.” MissionOp shares the science in artful ways so you can put these concepts into practice.
We all understand the power of a good backlink. Would it surprise you to find out that these, in and of themselves, are relatively insignificant? Individual backlinks can generate a result, there is no disputing that, but that is rather trivial. You need to immerse yourself deeper into the equation to uncover the true, hidden potential.
Google tells us that, “it isn’t about the quantity of links, but the quality of links.” What does that really mean? As SEO Practitioners are well aware, Google treats a link as a vote. However, Google is not hugely interested in single votes for a particular page; it is much more interested in the complete conduit of all votes along a given editorial path. Analyzing this aspect of the algorithm and applying the lessons learned brings about astonishing results that materialize in as short as 5-14 days.
Please join us at MissionOp to learn more about the The Backpath Impact.